MasterCard integrates multiplatform e-commerce authentication across devices
MasterCard has announced the roll-out of a new integrated authorisation tool that straddles the card, online and mobile payments areas, while allowing merchants and digital wallet providers to integrate it with their services.
The new service has evolved from PayPass Wallet Services, which was announced last year and has been in testing with selected merchants and issuers. By the end of March,
“Every device is becoming a shopping device,” said Ed McLaughlin, chief emerging payments officer, MasterCard. “MasterPass brings together all of the ways we pay for things, from traditional plastic cards to digital wallets, and gives consumers the ability to make a payment from wherever they are and with one simple experience.”
It will be available in Australia and Canada, and in the United States and the United Kingdom later in the Spring and Summer respectively, says MasterCard. Through the rest of the year MasterPass availability will expand to other markets including: Belgium, Brazil, China, France, Italy, Netherlands, Singapore, Spain and Sweden.
MasterPass is similar to the V.me by Visa platform, launched at the end of last year, in that it provides a platform intended to provide a combination of security and ease of use in a single offering that can be integrated into other services.
The MasterPass suite of services includes:
- MasterPass checkout services to provide merchants a consistent way to accept electronic payments. MasterPass will support the use of NFC, QR codes, tags and mobile devices used at points of sale. For online purchases, MasterPass provides shoppers a simple check-out process by eliminating the need to enter detailed shipping and card information with every purchase.
- MasterPass-connected wallets to enable banks, merchants and partners to offer their own wallets. Consumers can store card information, address books and more in a secure cloud. The wallet is open, which means that in addition to MasterCard cards, consumers can use other branded credit, debit and prepaid cards.
- MasterPass value added services – to enrich the shopping experience before, during and after checkout. These will include more information like account balances and real-time alerts, loyalty programs, as well as Priceless offers and experiences.
“MasterPass allows us to offer to our customers, cardholders and merchants an immediate competitive solution for e-commerce, and a great foundation for new in-store experiences. We look forward to extending the benefits of MasterPass to additional markets in which we operate, with a global roll-out in the near future,” said Javier Herraiz, global director of innovation in payments at Santander Cards
