Isis Links with Amex’s Serve; Expands Chase Connection (Aug. 12, 2013)
Aug. 12, 2013
American Express Co.’s prepaid brand Serve will get a slot in the Isis mobile wallet when the mobile commerce venture rolls out nationally later this year, which could boost Serve’s awareness among its intended audience of underbanked consumers. Today JPMorgan Chase & Co. also said it plans to expand its relationship with Isis and will enable all of its credit cards—including its Chase Sapphire and JPMorgan Palladium cards for affluent consumers—to be loaded into the Isis wallet when it goes national.
Amex and Isis last week said Serve customers with NFC-enabled handsets will be able to add Serve to the wallet and tap to pay using Isis, expanding the convenience factor for Serve customers that previously could use their prepaid accounts to pay online or at merchants using a physical card. All of Serve’s core functions, including the ability to pay bills, shop online or send and receive funds from other Serve users, will be available within the Isis mobile wallet. Serve users can add funds to their accounts via direct deposit, by linking a bank account, credit or debit card or loading cash from Green Dot MoneyPaks. Amex has been working with Isis since 2011; Chase and Capital One last year announced support for Isis during its pilot that began last fall in Salt Lake City and Austin, Texas.
