Isis Reveals Usage Stats, Dangles NYC Taxi Promo to Attract More Users (March 6, 2014)
Four months after the nationwide rollout of the Isis mobile wallet, two-thirds of Isis users have installed at least one payment card on the wallet, and those users make an average of six to seven NFC-based transactions with Isis each month. Those figures were among the first to be released by Isis—a joint venture of AT&T Mobility, T-Mobile US and Verizon Wireless—and were reported by the Website FierceWireless. The companies declined to reveal the total number of Isis users, but a spokesperson told the Website the usage was “very encouraging” and “where we want to be.”
In a bid to attract even more users, Isis this week announced a new promotion for American Express cardholders. From now through June 1, 2014, American Express cardholders who add their cards to Isis can earn 50 percent back on payments made with Isis for taxi rides in New York City. There is a $100 limit for total refunds per card.
Isis has used similar promotions to ramp up adoption during the first stages of its rollout. In February, Isis announced a deal with Wells Fargo that gives the bank’s cardholders a 20 percent rebate on all purchases made with Wells Fargo credit cards via Isis, up to $100 per month, as well as a $20 credit for the first purchase made with Isis. That promotion runs through April. Meanwhile, holders of the Paybefore Award-winning American Express Serve prepaid cards earn 20 percent back on the first $200 in purchases made via Isis.
