People on the Move: Melissa Stevens, Fifth Third Bancorp
Fifth Third Bancorp has hired Melissa Stevens as senior vice president, chief digital officer and head of omni-channel banking. In the newly created position, she will be responsible for creating the strategic plan for an integrated omnichannel customer experience, including sales and service, for all lines of business. She will report directly to Chad Borton, Fifth Third executive vice president and head of consumer banking. An 18-year industry veteran, Stevens most recently served as managing director and chief operating officer for Citi FinTech, where she oversaw the creation of a smartphone-centric business model. She also was the head of Citi’s Consumer Innovation Labs. Prior to that, she was global consumer digital banking head with responsibility for all digital properties and apps in Citi’s markets throughout North America, Latin America, Europe and Asia. In 2014, Stevens was named to Crain’s New York’s “40 Under 40,” list and last year was named to Bank Innovation’s “2015 Innovators to Watch.”
