People on the Move: Brooke Norton Lais, Green Dot Corp.
Green Dot Corp. has named Brooke Norton Lais to the position of chief marketing officer. In the role, Lais will be responsible for creating omnichannel marketing strategies to support the Green Dot, Walmart MoneyCard, GoBank and Green Dot Network brands, Reporting directly to Green Dot CEO Steve Streit, Lais will drive the company’s vision in areas including integrated marketing and strategy, design, production, consumer insights, social media, public relations, digital marketing, in-store marketing and customer relationship management.
Lais previously served as Green Dot’s vice president of marketing, where she was responsible for creating and executing national and retailer-specific marketing plans for Green Dot and Green Dot Network businesses. She first joined Green Dot in 2011 as marketing director of major accounts, responsible for product development and marketing for private-label brands. Prior to Green Dot, she spent nearly a decade at the Procter & Gamble Company, where she managed brands including Pantene, Always and Folgers.
