Top ten mobile banking apps in the US – August 2016
What were the most popular mobile banking apps (on Android) in the US in August 2016?
We reveal the stats for the top ten apps in the US, ranked taking into account two engagement metrics – current installs and active app users (data courtesy of digital market intelligence firm SimilarWeb). Current installs show the percentage installs of an app on all Android devices in a country. The active app users data shows the average daily percentage of users that used the app.
Chase leads in terms of current installs, with its app being installed on 6.71% of all Android devices in the US. It also has the longest usage time, with the average of three minutes and 52 seconds.
Meanwhile, BB&T‘s mobile app, U, has the highest percentage of active app users (24.61%), followed by Regions Bank with 20%.
Top ten mobile baking apps in the US – August 2016
SimilarWeb is a competitive market intelligence firm providing data analytics on desktop websites, mobile web and mobile apps. Its platform provides PPC, SEO, media buyers and affiliates insights into their competitor’s marketing tactics.
Click here to read SimilarWeb’s free report on top banks mobile and app engagement in the US.
