Insurtech Haven Life introduces Facebook chatbot
Haven Life, a US life insurance start-up, is now offering an alternative way to buy life insurance online through its Facebook chatbot.
Through it, customers can get a “personalised” estimate for term life insurance.
Yaron Ben-Zvi, Haven Life co-founder and CEO, says: “Our chatbot offers a personalised way to learn about the cost of life insurance, so more people are informed, and, ultimately, are less intimidated by the industry overall.”
Not only does the chatbot provide estimates, it is also designed to help educate US customers on the cost of life insurance, the company says.
According to Haven Life’s research, most Americans think life insurance is three times what it really costs, and millennials think it’s even more.
