Infographic: GDPR & B2B marketers – less aware but more prepared
According to the latest research by DMA, a UK trade association for the one-to-one marketing industry, those in the B2B space are trailing slightly when it comes to having a detailed awareness of what the new General Data Protection Regulation (GDPR) laws entail.
The infographic below, created by DMA, shows a spread of opinion, and levels of preparedness across B2B organisations.
