Start-up Intrapay enters payments fray
Make way for Intrapay’s payments powerplay
Intrapay, part of the Sappaya payments ecosystem, has launched for business “to refresh the payments industry with customer-driven innovation”.
It is the sister company of tappit, a cashless experience firm.
It will provide card processing, alternative payments, credit risk and compliance, chargeback prevention and currency optimisation across international geographies.
Among its offerings is Intrapay Direct, a white-labelled solution that enables direct bank transfer payments, enabling customers to complete orders using their online banking details and security checks. The interface is integrated into a merchant’s website, while transactions are confirmed in real time, Intrapay says.
“Merchants can incentivise the use of their own payment mechanism and as rates are lower than traditional payment methods, it increases revenue,” the paytech firm explains.
Intrapay says its technology is “built from the ground up to accommodate detours or diversions as demanded by the global industries its clients serve”.
Intrapay is led by Koen Vanpraet, formerly of Credorax and GlobalCollect/Ingenico. “The era of ‘one-size-fits-no-one’ payments is coming to an end, and the future of payments is going to be defined by customers,” he states.
“Thanks to internationalisation, proliferating device use and newer payment methods, consumers are already becoming more influential, ‘voting with their feet’ by picking their payments preference at the checkout.”
Intrapay is calling on merchants, partners and consumers to tell it what improvements can be introduced.
“The difference with Intrapay is that we listen, we’ve built adaptive technology, and we have no legacy,” states Richard Beaton, payment consultant and formerly of Hewlett-Packard, now chief product and innovation officer at Intrapay.
“Too many technology companies make the mistake of creating technology without understanding how it is deployed and ultimately used. In an era of financial deregulation and ubiquitous internet, it’s time for the consumer and customer to drive the product and not the other way round.”
