MicroStrategy powering Kasasa’s new Insight solution
Community banking and marketing services company Kasasa has cut a deal with enterprise software firm MicroStrategy. Under the agreement Kasasa will integrate MicroStrategy 10 into its business intelligence platform, Insight, reports Julie Muhn at Finovate.
Kasasa’s Insight is a data-backed analytics solution that offers community banking clients product and marketing performance awareness, and helps them understand consumer portfolios and market conditions.
MicroStrategy 10 brings to the table a suite of research and adjustable product marketing tools to drive customer engagement at different levels.
Michael Saylor, CEO of MicroStrategy, says: “This integration allows financial institutions to have a single version of the truth that provides the insight needed to identify new opportunities and drive profitability.”
Kasasa selected MicroStrategy for its new adaptive layout capabilities and its bootstrap framework. These elements will help Kasasa’s developers update the design across multiple devices.
Kasasa was founded in 2003 when it launched its flagship REWARDChecking account to help community financial institutions compete against big banks. Since then, the company has expanded to 350 employees and now offers a suite of branded bank products.
Founded in 1989, MicroStrategy went public in 1998 and the latest release of its business intelligence platform, MicroStrategy 10, was released in 2016.
