PeoplesBank rolls out new digital banking strategy with Gro Solutions
US banking tech scene is busy
Pennsylvania-based PeoplesBank will rely on the Digital Sales Platform from Gro Solutions to implement its new online banking strategy, reports David Penn at Finovate. The bank sees the fintech’s digital platform as key to helping it provide a streamlined and mobile onboarding experience, reduce application abandonment, and provide a better overall mobile and online experience for customers.
Putting speed and simplicity at the top of the bank’s list, communications and digital marketing specialist for PeoplesBank, Heather Noll, says: “We really like the fact that with Gro our clients can open an account online in under five minutes.” PeoplesBank plans to make the new Gro services available later this year.
PeoplesBank is a Codorus Valley Company and a wholly-owned subsidiary of Codorus Valley Bancorp Inc, the largest independent financial institution based in York County, Pennsylvania. Serving customers in South Central Pennsylvania and Central Maryland, PeoplesBank has more than $1.7 billion in assets and provides consumer, business, wealth management, and mortgage services.
Gro Solutions was founded in 2015 and is based in Atlanta, Georgia. Recently, it has announced a deal with Congressional Federal Credit Union ($900 million in assets) to bring its Digital Sales Platform to the 47,000-member institution. Also this year, Gro Solutions teamed up with Michigan-area 4Front CU ($488 million in assets) to deploy its Gro Checkout solution. The company began the year with another Gro Checkout deployment, this time with $106 million Surety Bank based in Florida.
