OCBC goes all Touché feely for biometric-based payments
We’re touched
In a touching display, Singapore’s OCBC Bank has tapped tech firm Touché to launch a fingerprint biometric-based payment and loyalty management solution to its credit card merchant customers.
Touché offers a device and a software solution that provides point of sale transaction services at the touch of two fingers. No. Not those two fingers. Please. Control yourself.
Sahba Saint-Claire, CEO and co-founder, Touché, says it is “more than payments and biometrics” as it “enables merchants to provide their customers with personalised experiences to deepen their relationships”.
The firm will offer the solution to all of OCBC’s cards acceptance merchants with physical stores.
For merchants, Touché explains that it eliminates the need for multiple payment devices. Its devices are set up to accept traditional card payments as well as fingerprint-based ones.
Touché brings “operational efficiencies” since transactions are completed and recorded electronically. Receipts are emailed – making the reconciliation process “more efficient” and eliminating paper entirely.
In terms of loyalty programmes, points and discounts are applied for qualifying customers at the point of interaction. For merchants, they can move existing loyalty programme members to the Touché platform and build a new, tiered loyalty programme that offers membership-based benefits.
Like many firms around the world, riffing on the personal touch is very popular.
Touché also provides for “personalised customer experiences”. Merchants can recognise their customers at any point of interaction and accord them recommendations and offers that are relevant to them.
Touché’s data analytics component enables merchants to create bespoke offers for customers based on their own preferences and buying patterns.
