Amex and Amazon ally in co-brand card game
American Express plans to launch a new co-branded Amazon credit card for small businesses in the US.
The card will help small businesses buy goods and services across Amazon, and is part of a larger multi-year partnership.
According to the loved-up couple, this partnership also includes an enhanced data solution that gives businesses in the US “greater insight into their purchasing activity, as well as a continued global card acceptance relationship”.
Max Bardon, VP at Amazon, says the card programme will “combine the buying power, convenience and value small businesses have come to know and love from Amazon-backed by the world-class service, benefits, access and security of American Express”.
Earlier this year, Amex also launched an enhanced data solution with Amazon Business, Amazon’s B2B e-commerce marketplace and purchasing solution.
This integration provides businesses with line-item detail on their Amazon transactions, for monitoring, control, and reconciliation of transactions made with Amex’s corporate cards or corporate purchasing cards in the US.
Warriors, come out to play
Amex and Amazon have unsurprisingly been active elsewhere.
Yesterday (26 June), Amex won an antitrust lawsuit that originated eight years ago, which saw the US Supreme Court declare that retailers couldn’t deny or discourage the use of the company’s cards by consumers to avoid higher merchant fees.
While back in April, Amazon (sort of) revealed a potential push into the digital payments market via its Alexa-powered P2P platform. At that time, the firm was weighing up ways to take on Visa and Mastercard, as well as PayPal and its Venmo digital wallet.
