Dorsum unveils new wealth management app with AI support
Hungary-based Dorsum has launched a new wealth management mobile app, My Wealth, which helps customers better understand and review their portfolio holdings, as well as make new investments with just a few taps, reports David Penn at Finovate.
The app leverages gamification and an education marketplace toolkit to inform customers about basic investment concepts and principles. My Wealth also features a self-learning chatbot as well as the ability to request a human financial advisor to take over the conversation, giving users the benefits of both AI and human advisory.
Imre Rokob, director of business development at Dorsum noted that innovations like the My Wealth app are driven largely by a combination of a shift in investing preferences and the arrival of non-financial participants in the investment arena.“Present-day investors want to manage their portfolios on the go while staying in control in an efficient and intuitive way,” Rokob explained.
The technology also helps investors bridge the gap between their actual and optimal investment portfolios. When this occurs, the app provides customers with a list of potential investments the user could make that would help bring the actual portfolio more in line with the optimal portfolio.
Users can receive personalised notifications and news on the app, as well as set up a meeting for a call or chat with an advisor. The solution works for both iOS and Android, and can be readily integrated into any wealth management platform or system. While designed for customers, financial advisors can use the app to keep in touch with clients and to send personalised notes and advice.
“Our exceptional solution merges with the traditional advisory and the digital advisory process into a hybrid model,” Dorsum CEO Robert Ko said. “Our software meets the digital expectations of the younger generations, ready to fight with robo disruptors and boost performance of personal financial advisors.”
