VPBank launches lively new digital bank Yolo
Vietnam’s mid-tier banking player, Vietnam Prosperity Bank (VPBank), has unveiled its digital brand Yolo.
Yolo’s motto is “Live Stylishly”
It has been launched as a separate business product letting “youngsters and other active people experience a new digital lifestyle”.
As FinTech Futures reported in May 2016, VPBank was in the process of setting up a standalone digital bank. (VPBank also implemented a new digital solution, SAP’s Omnichannel Digital Platform.)
Earlier in 2016, VPBank appointed a new CIO, Igor Mushakov. He moved from Russia, where he held senior technology roles at Uralsib Bank, Sberbank and most recently X5 Retail Group.
Mushakov says Yolo will offer lending, savings, payments and Mastercard.
Yolo will offer “unlimited connectivity” to lifestyle service providers, so the idea is to get users all excitable by calling a taxi, ordering food, listening to music, watching a movie and booking flights.
Mushakov adds: “Yolo means you only live once, we are going to make your life most convenient.”
VPBank will also sign a co-operation agreement with Vinaphone – owner of the Vpoint, a point accumulation system with more than 3,000 stores and “millions of members”.
According to the agreement, Yolo users only need one Vpoint account to get benefits at all partners’ stores. In exchange, Vpoint users can also get Yolo digital bank’s modern features.
Yolo should not be confused with the tech firm of the same name. Back in July, that Yolo helped Milan-based insurtech Rendimax launch into the market as a digital insurance marketplace.
