Nviso offers no hiding face with new biometric tech
Debtors won’t be feeling indebted to Switzerland’s Nviso as it has released a behavioural assessment solution that detects how investors truly feel about financial topics and financial choices.
Inside they’re screaming
Unless you have mastered the thousand-yard stare or are well versed in the art of a poker face, the firm reckons its Insights Advise software can detect human emotions from facial micro-expressions and even interpret thinking styles.
Tim Llewellynn, CEO of Nviso, comments “Investors can set priorities more easily and make more confident financial decisions knowing how they and their families feel about money. Financial advisors are able to attract new leads and better engage clients with tailored advice based on their emotional responses to investment decisions. Finally, banks can use this technology to position themselves as innovators and attract new client segments such as millennials.”
He was probably grinning as he said all that.
Using an ordinary webcam or smartphone, the company says its software analyses the client while he or she watches a short video of various life scenarios to “reveal their true feelings about their financial priorities”.
At the end of the “experience” (trial more like), Insights Advise delivers a personalised report.
Nviso has already got interest as Cetera Financial Group is adding this technology to its suite of financial tools for its 8,500 affiliated advisers.
