ABN AMRO joins investors helping Tealium target global expansion
Customer data orchestration provider Tealium has closed a $55 million Series F funding round led by Silver Lake Waterman and with participation from ABN AMRO Digital Impact Fund, reports Jane Connolly.
Declaration Partners, Parkwood and existing investors also joined the round, bringing Tealium’s total funding to date to more than $160 million. Silver Lake Waterman is Silver Lake’s late-stage growth capital fund.
Tealium will use the funding to accelerate its global go-to-market activities and drive product innovation for its AudienceStream real-time customer data platform.
AudienceStream offers businesses a single view of their customers, connecting data from a variety of technology stacks and digital assets, such as websites, mobile apps, point of sale systems and call centres.
The company focuses on integrity and privacy of customer data, with a “robust” data governance and compliance portfolio that enables global users to manage the diverse regulations that can differ from country to country.
“Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organisation – rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data agility,” says Tealium CEO Jeff Lunsford.
He adds: “By democratising the data collection and delivery process, we help organisations meet the changing needs of their business and customers and protect the integrity of their data.”
Frank Verkerk, chief digital officer of ABN AMRO, says the company has seen first-hand the benefits of Tealium’s technology, which has enabled the streamlining and standardisation of data flows and provided tools to make better marketing and business decisions.
