Groupama overhauls product repository with Appian’s low-code platform
Groupama Asset Management (GAM), a subsidiary of the Groupama Group, has deployed a new lifecycle product management application on Appian’s central low-code platform, reports Jane Connolly.
GAM decided that Appian’s platform would help the company digitise the management of its financial assets and insurance products with intelligent automation.
With a view to accelerating product development and reducing the time between design and market launch, a new application called OPEN will provide a dynamic view of the entire product pipeline at any time.
Guillaume Berthier, head of marketing at GAM, says: “Asset management companies must be able to meet the need for more differentiation between offers for institutional and retail clients, while increasing personalisation and optimising operational costs.”
Frédéric Verner, GAM’s head of IT, adds: “Appian’s low-code platform not only meets our marketing department’s requirements, it also meets the IT department’s criteria for rapid implementation, scalability and easy management.”
The new application replaces the previous solution, which had been developed internally and served as a content repository.
