Webinar: Mobile financial super apps – what’s your strategy and what are you waiting for?
Mobile apps have become the touchpoint of choice for billions of banking customers worldwide. COVID-19 has only accelerated this trend.
Disruptive innovators seek to activate under-served market niches as well as steal incumbents’ customers on the back of all-in-one, super mobile apps.
Financial institutions (FIs) should not recoil – they need to lean in. Now is the time for FIs to realise the force multipliers of their well-known, trusted reputation combined with their fraud, privacy, security and regulations expertise in their pursuit of supporting customers in quickly, conveniently and securely managing their day-to-day financial lives through mobile financial services apps.
Leading European banks, such as Belfius in Belgium, are meeting these challenges by offering mobile apps that go beyond traditional banking. With these “super apps”, banks can provide customers with access to their financial services as well as to third-party services such as cardless fuelling, on-street parking, bus tickets purchasing and more – without sacrificing user convenience.
So how can you win the mobile banking app battle and secure your future banking business?
In FinTech Futures’ free webinar on 16 September 2021, mobile banking specialists will explore:
- Why and how mobile “super apps” are an opportunity rather than a threat
- How to overcome hesitancy related to fraud, privacy, regulation and security
- Leveraging your existing identity and authentication techniques to set your app apart
SIGN UP FOR THE FREE WEBINAR HERE
Speakers:
Samuel Bakken, Senior Product Marketing Manager, OneSpan
Sam is responsible for the OneSpan mobile app security portfolio and has nearly ten years of experience in information security. Prior to OneSpan, he managed content strategy at mobile app security provider NowSecure and before that led go-to-market strategy for a portfolio of vulnerability management and security testing products and services from Trustwave SpiderLabs.
François Guerette, Mobile Product Apps, Business Development Bank of Canada (BDC)
An MBA graduate in marketing research, François has had significant impact on business and digital transformations for several industry leaders such as Bell Canada, Quebecor, CGI and BDC. He has led the product strategy and roadmap of nine BDC apps, of which one is an industry award winner. He is working extensively on the bank’s first new app for clients.
Philip Benton, Senior Analyst, Financial Services, Omdia
Philip is a senior analyst in the Financial Services team at Omdia, focusing on digital banking and payment trends as well as business strategy for the banking sector. He writes analysis that advises clients on the issues driving technological change in financial services. Prior to joining Omdia in 2020, he spent seven years at Euromonitor, a strategic FMCG market research firm, where he was the lead researcher for consumer behavioral trends in technology, commerce and payments.
Paul Hindle, Editor, FinTech Futures
Paul has over seven years’ experience in editorial, production and management roles for print and online publishing companies. He was previously News Editor for a global technology news start-up and has overseen the production and publication of over 500 books for two market-leading academic and technology publishing houses.
