Talenthouse chooses Vodeno and Aion Bank for financial services launch
Vodeno and Aion Bank have been selected by Talenthouse as it seeks to offer banking services to its members. The new service, ElloU, is due to launch in Europe starting this month.
The art networking site has more than 3.5m users
Vodeno will provide the Banking-as-a-Service (BaaS) platform and Belgium-based Aion Bank brings its European Central Bank licence. Both companies are majority owned by Warburg Pincus. The bank was the first live user of the Vodeno platform.
Talenthouse is a global platform connecting creatives with brands and celebrities. It claims a network of more than 3.5 million creatives and over 14 million members.
It claims for its target base there are often issues with slow payments, high foreign exchange charges, problems gaining credit, hidden fees and difficulty accessing investment products.
As a result, Talenthouse believes there is an opportunity to provide contextual financial services tailored to its community’s specific needs.
It undertook a full selection process before opting for Vodeno and Aion Bank.
ElloU will be introduced in phases. This month it will be rolled out to European creatives using the Talenthouse platform, then to all other Talenthouse group platforms, starting with Jovoto users next month and EyeEm users early next year.
Talenthouse says it is also looking over time to take the ElloU service to the US, UK and other creative hubs.
Clare McKeeve, Talenthouse CEO, comments: “Our goal is to ensure that creatives who exercise professional freedom to do what they love don’t sacrifice their financial freedom. Providing money management services is key to this.”
