New neobank designed exclusively for women of colour launching in 2022
A new challenger billing itself as “the first neobank for women of colour” is preparing to launch in 2022 and is currently open for sign-ups.
GoWomen will “provide financial awareness and wellness through an exclusive network”
Named GoWomen, the start-up’s mission statement on its website says it intends to “provide financial awareness and wellness through an exclusive network”.
Launching initially in the US, GoWomen is the sister company of SEMA, a fintech catering to those in the sports and entertainment industries.
SEMA — which stands for Sports, Entertainment, Music and Arts — offers athletes, YouTubers, influencers, artists and entrepreneurs personalised concierge financial services including card issuance, wealth management, networking opportunities and webinars.
While information on GoWomen is scarce at this point, the homepage of the neobank’s website says the firm’s banking services will be Federal Deposit Insurance Corporation-insured and will consist of checking and savings accounts, access to capital and “much more”.
“We cater to women of colour from all walks of life! From mom’s to Fortune 500 CEOs,” the bank’s website reads.
The site is currently running a waiting list ahead of the digital bank’s full launch. It claims those who sign up will “receive full access to the GoWomen business deck”.
