Edtech start-up Gimi teams up with ABN Amro to launch kids’ financial literacy app
Swedish edtech start-up Gimi has partnered with Dutch multinational bank ABN Amro to launch a financial literacy app aimed at children.
The co-branded app has launched in the Netherlands. Image source: Gimi.
The co-branded app, developed over 90 days, is aimed at parents and youngsters between the ages of seven and 13.
Gimi says the collaboration makes ABN Amro the first bank in Europe to launch an educational tool designed specifically for children and their parents to address the issue of youth financial illiteracy. The app utilises open banking to allow children to safely handle their money through their connected bank account.
ABN Amro’s chief digital officer Jorissa Neutelings says the partnership with Gimi will provide parents with the necessary tools to teach their kids how to become “smart with money and grow into financially independent and responsible young adults”.
Gimi founder and CEO Philip Haglund says partnering with ABN Amro “allows us to work with a like-minded organisation that wants to equip children with the money-related skills they need”.
The app is now available in the Netherlands, and those accessing it through ABN Amro will have free access to Gimi’s Superskills Pro subscription, which provides personal digital finance lessons.
