B4B Payments: globalising US fintechs for European expansion

B4B Payments at Money20/20 USA: globalising US fintechs for European issuing and payment expansion

Sponsored by B4B Payments
17th October 2022

B4B Payments has been deploying instant and secure payment solutions to businesses and fintechs for more than 15 years in the UK and Europe. Since 2021, we’ve been bringing our award-winning solutions to the US, enabling organisations to reduce costs, increase efficiency in managing corporate expenditures, and provide fintechs with the tools to fulfill their payments vision.

Payments is complex, but our solution is so flexible that we can facilitate any proposition easily in the corporate world where payments need to be made. The primary use cases for our products include expenses and expense management, payroll, payouts, incentives, and rewards. All of this can be done through the issuance of a physical or virtual card and supported by robust API integrations and rapid payments.

We will showcase our instant card issuing and payments innovation platform at Money20/20 USA (23-26 October 2022). Company representatives will be on hand to answer questions about the platform and discuss use cases, including how to leverage it to make cost-efficient payments in over 25 different currencies with low rates of FX.

The bridge to growth: globalising US fintechs for European issuing and payment expansion

In the US, we currently provide programme management, card issuing, local ACH payment services, and gateway BIN Sponsorships services to US fintechs looking to operate in the UK and Europe.

Europe offers emerging and longstanding US fintechs a diversified revenue stream and exposure to one of the wealthiest economies in the world. Developing the right partner strategy can provide ambitious US companies with the least challenging and fastest method for navigating EEA & UK shifting regulatory requirements, obtaining the correct licenses, and gaining access to Europe’s border-free markets spanning 28 countries.

The financial sector is a complex and fast-paced environment, with financial regulations constantly evolving, including growing regulations from both governments and private institutions. To operate in EEA & UK, US companies will be required to obtain the necessary regulatory license and card scheme membership, which can be a significant hurdle in Europe. The highly complex process involves providing in-depth information about the structure and objectives and for a company to prove they hold a substantial amount of starting capital.

Instead of going through the rigorous process of obtaining these licenses ahead of launch, partnering with a BIN sponsor, like B4B Payments, allows US payment brands to leverage another company’s existing licenses and partnerships without the complexity of becoming a financially regulated entity. Fintechs with plans to become a regulated entity can also benefit from this arrangement by getting to market faster while going through the necessary requirements and gaining localised knowledge.

Additionally, we know developing the right partnership can offer fintechs the necessary tools and resources to reduce risk, be an issuer, scale, and innovate across the UK and Europe’s markets with a range of multi-application and embedded payment products and enable cross-border and FX payments.

While not all BIN sponsors offer an end-to-end service, B4B Payment’s next-generation BIN sponsorship solution includes access to our cutting-edge payments platform, designed to be integrated using our API and webhooks to create an embedded finance solution.

We look forward to attending Money 20/20 USA and discussing with industry friends and partners how we can help them achieve their payments vision.