Nubank set to launch its own cryptocurrency on Polygon’s blockchain
Nubank, one of Latin America’s largest challengers, has created its own cryptocurrency named Nucoin on the Polygon blockchain network.
Nubank to launch its own cryptocurrency
Expected to launch in the first half of 2023, Nubank says its crypto tokens will be distributed to customers “free of charge” with the intention of creating a rewards programme in Brazil. Through Nucoin, it aims to offer customers benefits such as discounts and perks.
Nubank says it partnered with Polygon Technology, the Ethereum scaling blockchain, to utilise “Polygon’s technology and technical support for the evolution and expansion of the new cryptocurrency”.
The challenger will initially invite 2,000 customers to test its offering and provide feedback, choosing from the “most engaged” members in the “NuCommunity” during October and November.
“Nucoin is a new way to recognise customer loyalty and foster further engagement with Nubank products,” says Fernando Czapski, general manager for Nucoin at Nubank.
“This project is another step ahead in our belief in the transformative potential of blockchain technology and to democratise it even more, going beyond the purchase, sale and maintenance of cryptocurrencies in the Nu app.”
