Arta Finance exits stealth with more than $90m in funding
US-based digital family office Arta Finance has launched its platform after raising more than $90 million while in stealth.
Arta Finance launches with $90m in hand
The start-up raised the capital from Sequoia Capital India, Ribbit Capital, Coatue and more than 140 angel investors.
Arta Finance aims to unlock the access, connections and personalisation that were only available to high-net-worth individuals (HNWI). Its platform is powered by artificial intelligence and machine learning that enables “intelligent” investing in public market equities and alternative investments including private equity, venture capital, real estate, as well as providing access to financial expertise.
It has currently launched in the US but intends to expand to other locations across the world once it has obtained the necessary regulatory approvals. Arta says it has opened up a waitlist for global membership applications.
“We believe that a high-powered financial strategy and a secure, happy future shouldn’t be the monopoly of the ultra-rich,” says Caesar Sengupta, CEO and co-founder of Arta Finance.
“Everyone should have a chance to take charge of their financial life in the same way that wealthier and financially savvier people do.”
Arta Finance claims users will be able to invest in alternative assets, starting with a $10,000 investment, create their own investing game plan, get liquidity without selling stock and share financial knowledge on the platform.
It adds that it will be “clear and transparent” with its fees, and that members will have a secure experience as Arta runs on the Google Cloud platform.
