The BaaS Association names first CEO, Bill Briggs
The Banking-as-a-Service (BaaS) Association has hired William (Bill) Briggs to serve as its first chief executive officer (CEO).
Bill Briggs, the first CEO of the BaaS Association
Founded last year as part of the Bankers Helping Bankers network, the association says it represents over 80% of current BaaS sponsor banks in the US and describes itself as “the voice of the BaaS industry”.
Briggs has spent more than two decades at the intersection of financial services issues, technology, and public policy.
He previously served as the acting associate administrator in the US Small Business Administration (SBA) Office of Capital Access where he oversaw all aspects of the Paycheck Protection Program (PPP). PPP helped millions of small businesses during the Covid-19 pandemic.
“PPP was the watershed moment for bank partnerships with fintech companies,” says Dave Mayo, co-founder of the BaaS Association.
“Bill has seen first-hand how powerful these partnerships can be in meeting the financial needs of Americans.”
The association helps establish “sound” bank-fintech partnerships, it says, including those aimed at underbanked and underserved communities.
Commenting on his appointment, Briggs says: “As this industry practice takes shape, it is important that we set standards for safe and compliant practices in BaaS to ensure the protection of consumers and the soundness of every participating bank.”
Prior to serving with SBA, Briggs “has been involved in some of the most consequential financial services policy issues, having directed public policy advocacy efforts in over 30 states”, the BaaS Association says.
