Social Money’s SmartyPig Adds ‘OneClick’ Service to Purchase-Planning Tool (Jan. 17, 2013)
Jan. 17, 2013
Social Money Services is enhancing its SmartyPig tools enabling consumers to save for specific purchases with SmartyPig OneClick, which links to specific items on a consumer’s wish list from any e-commerce Website. Participants who set up a SmartyPig account can click on images of items they want to buy without leaving that Website. SmartyPig adds the item to the other goals and purchases on a participant’s list so they can share their wish list items with friends and family though Facebook and Twitter.
Like its core savings features introduced in 2008, SmartyPig enables consumers to allocate specific amounts from their bank account to fund future purchases through OneClick and notifies them by email when they’ve saved enough money for the purchase. Consumers may opt to receive the funds through a prepaid MasterCard, a bank account transfer or one of several closed-loop retail gift cards, which in most cases include a “value boost” from the retailer. SmartyPig OneClick is available so far only through the Google Chrome browser, but a spokesperson from Des Moines, Iowa-based Social Money says the company plans to expand it to other browsers.
Social Money has already extended its core GoalSaver product to India and plans further international expansion for its various services, including OneClick, to other markets abroad, the spokesperson says.
