eGifter Takes Social Gifting to LinkedIn (March 5, 2013)
March 5, 2013
GroupGifting.com, the developers of the eGifter Web and mobile social gifting app, debuted its integration with LinkedIn at the Prepaid Expo USA in Orlando, Fla., yesterday. The new feature enables consumers to send eGift cards to their LinkedIn Connections.
“Social gifting in a business context is now a reality,” said Tyler Roye, co-founder and CEO of GroupGifting.com. “The app addresses real business needs like sales rewards, employee recognition and incentives, business development, customer appreciation, and even holiday gift-giving,” said Roye.
A LinkedIn member can log into the eGifter app and see all of their LinkedIn Connections, then select a gift recipient, select a digital gift card from more than 100 national brands, and personalize the gift with a message. The recipient will receive a notification of the gift in their LinkedIn Inbox. The giver also may send the gift notification via email and text message. Some gift cards available in eGifter include special offers or bonuses merchants use to acquire new customers while driving sales of their gift card, the company said.
In the next release of eGifter, gift givers will be able to invite other LinkedIn Connections who may want to contribute to a gift, according to GroupGifting.com.
