MasterCard Inks Small-Business MasterPass Deal with Web.com (June 26, 2013)
June 26, 2013
MasterCard Worldwide, looking to extend its MasterPass e-commerce checkout service to merchants on a mass basis, today announced a partnership with online retail services provider Web.com Group Inc., making MasterPass immediately available to tens of thousands of small-business merchants. Web.com, which has about 3 million small-business customers, now bundles MasterPass e-commerce checkout services free of charge into the offerings it provides to merchants. Web.com charges merchants fees based on services used, which include Website design and management, search engine optimization, online marketing, social media and call center services.
MasterPass, launched earlier this year, enables consumers to preload payment data and shipping details, so consumers can pay with one touch using any payment card when shopping online or with a mobile device. Most small-business merchants selling online do not offer a digital wallet and adding that feature will greatly simplify their operations, Jason Teichman, Web.com executive vice president and chief marketing officer, tells Paybefore. “MasterPass is going to make it a lot easier for small businesses selling online to reach the mobile sales channel, too.”
For MasterCard, the deal with Web.com represents its first and most significant partnership to date to drive small-business adoption on a mass scale, Michael Cyr, MasterCard group executive, U.S. customer delivery, tells Paybefore. “With MasterPass we are targeting businesses of every size and type, but small-business customers in particular struggle with setting up the checkout process and providing them an easy way to add our digital wallet will greatly simplify their operations.” MasterPass is “evolving” and in coming months its services will include additional tools and loyalty mechanisms to enhance small-business sales, Cyr said.
