Fiserv Banks on Rise of Tablets with New Mobile Banking Service (Aug. 29, 2013)
Aug. 29, 2013
Financial services technology provider Fiserv Inc. is seeking to capitalize on the recent boom in tablet-based banking with a new turnkey mobile banking app specifically for tablet users. The Mobiliti: Tablet service is being offered to banks and credit unions, which can use the system to offer their tablet banking customers a downloadable app for iPad and iPad mini. The touch-based app interface provides access to account services including bill pay, P2P payments, mobile deposit and ATM and branch locators. An Android version of the app will be released next year. Thus far, more than 100 banks and credit unions have signed on to offer the service, Fiserv said.
Tablet ownership is growing rapidly, giving banks a valuable new opportunity to increase their digital channels, according to Bradley Scott, vice president, mobile solutions, Fiserv. According to a 2012 survey from the company, nearly half of tablet owners had already used their devices to access banking services, while almost two-thirds indicated they would like to do so in the future. “Research has shown tablet banking users are more engaged than other mobile banking users,” Scott said, “as they use digital channels more frequently and consume a larger number of financial services.”
Tablet banking customers are mostly using the devices to access traditional bank and credit union accounts at the moment, but tablets could soon expand into a channel for prepaid product access as well, Scott tells Paybefore. “We know that consumers are open to using tablets for financial tasks and that could include the management of prepaid cards,” he says. “Ultimately, it’s about making financial management easier for consumers no matter where they are, which device they use or what type of financial relationship they prefer.”
