Offers, P2P Could Be Keys to Driving Mobile Wallet Use (July 14, 2014)
Forty percent of mobile wallet users are using mobile as their primary form of payment—and mobile-specific offers and rewards could be the key to converting the remainder, a new report suggests. Nielsen’s Q2 2014 Mobile Wallet Report found that 69 percent of mobile wallet users would make more mobile payments if merchants offered discounts for purchases made via mobile devices. The same percentage reported they would be impelled toward mobile if merchant reward programs and mobile wallets were more closely integrated.
Another area of emphasis among respondents was mobile wallets’ P2P functionality, especially when it comes to dining out and splitting a restaurant bill. Seventy-one percent who made P2P payments said using a mobile wallet reduced tension around splitting the bill. Nearly half of respondents who had made P2P transfers reported doing so while dining out, making dining the most popular use case for mobile P2P payments.
The study was based on a sample of 3,784 respondents who had used a smartphone or tablet for mobile shopping, payment or banking in the previous 30 days.
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