Hauck & Aufhäuser launches robo-advisor Zeedin
Crealogix creates Zeedin
Private bank Hauck & Aufhäuser has launched a new robo-advisory tool, dubbed Zeedin, to enable the bank’s customers to invest their assets online from €50,000 and up. The bank operates in Germany and Luxembourg.
The digital onboarding process for Zeedin – from the development of an individual investment strategy to the opening accounts – was created and built together with digital banking software vendor Crealogix.
The two parties are already established partners, with the bank using Crealogix’s private banking portal. “Zeedin is thus integrated into a comprehensive digital financial ecosystem,” Crealogix comments. Through further APIs, Hauck & Aufhäuser will also be able to integrate third-party and other banks into its digital asset management.
“Zeedin offers unit-linked asset management starting at €50,000 – but uniquely, also offers single digital asset management for investments from €150,000 – currently the only asset manager of its kind on the market,” Crealogix notes.
As part of the onboarding process, in the first instance, investors are asked several questions about their risk tolerance, their investment goals, their investment horizon or their previous experience in the capital market. The Bionic Robo Advisor from Crealogix then creates an individual investor profile and suggests a suitable structuring of its portfolio.
The Monte Carlo simulation as well as the portfolio theory according to Markowitz are used as calculation methods. Through a dashboard, users can see in which industries and countries their assets are invested. They can make individual adjustments to the chosen risk, asset classes and universe before opening the portfolio directly online.
In the development of Zeedin, Hauck & Aufhäuser “paid particular attention to personal service”, Crealogix says. For example, prospective customers can chat directly with an expert from Hauck & Aufhäuser or to use the co-browsing function for a further discussion.
“Thanks to the hybrid approach to consulting, our client advisors are always there for investors – digital and personal at the same time,” explains Michael Bentlage, CEO of Hauck & Aufhäuser. “Communication technologies open our asset management to a wider audience because they are more efficient than onsite appointments and just as helpful.”
If the onboarding process is interrupted, it can resume seamlessly at a later date.
The contract itself is also part of the digital onboarding of Crealogix: Zeedin customers do not have to manually sign their contract and send it by post, but instead use a video identification procedure based on the identity verification platform IDnow.
With the conclusion of the contract, the onboarding process of Crealogix ends and the identity of the investor, his/her customer master data and investment structure are handed over to Hauck & Aufhäuser.
