BNP Paribas Fortis dreams up Didid app for savings
Belgium-based BNP Paribas Fortis, a subsidiary of BNP Paribas, has unveiled its Didid app to offer savers a dreamy option.
“Are your dreams in the app? Then share them with everyone.”
The app is free and lets users see how much they have to save to achieve their “dreams”. The bank goes into an almost trance-like state to describe this latest product.
In reality, BNP Paribas Fortis customers can virtually link their savings and current account to their Didid profile. The Didid profile is “not a bank account” – and savings will not be transferred and will remain in users’ bank accounts.
Back to the big dream, and the bank says: “Are your dreams in the app? Then share them with everyone. Why would you do that? To inspire other dreamers. Perhaps your friends and family will lend a hand: ask them to support your dreams and make a contribution through Didid – for example on your birthday or at Christmas!”
Michael Anseeuw, general manager retail banking at BNP Paribas Fortis, describes this as an “entrepreneurial venture” and “costing blood, sweat and tears like any start-up – allows us to expand our customer experience further into non-financial services”.
He also points out that this app completes its open banking plans for the start of 2019.
Just last month, it launched the multi-banking version of its Easy Banking App for iPhone and Android smartphones.
The bank has also unveiled an open banking portal and sandbox – and offered the “inclusion of property value in mortgage CJ”.
