Novus partners Visa and Railsbank to launch sustainable banking app
London-based fintech Novus has teamed up with Visa and Railsbank to launch its new digital banking app.
Novus wants to help users live sustainably
The app will reward “conscious consumers” for sustainable purchasing choices as it bids to “embark on a revolution of purpose-driven, digital banking”.
Users will be given impact points that can be spent, saved and tracked via the app.
They can then choose to use their impact points to support charities focusing on issues like gender inequality, world hunger and ocean pollution.
The app includes a marketplace featuring a number of ethical and sustainable brands and also allows users to track and offset their carbon footprint based on their card activity.
“Our partnership with Visa not only provides us with the ideal platform to help drive positive change, but will add incredible value to the Novus customer journey, improve our member experience and increase the accessibility of our distinctive solutions to the wider market,” says Novus CEO and co-founder Hristian Nedyalkov.
Jill Docherty, executive director, business development (UK & Ireland) at Visa, adds: “Digital payments can empower consumers to understand, measure and manage the social and environmental impact of their everyday spend.
“We are thrilled to be working with Novus on the launch of their innovative solution which will help conscious consumers use their purchasing power for good.”
The app, which Novus claims currently has 15,000 people on the waitlist, will be available this summer.
