Analyst: Apple Pay’s Success Likely to Spark M-Payments with Android, HCE (Feb. 4, 2015)
Apple Pay is a huge catalyst, not only for Apple but also for Android and host card emulation (HCE), First Annapolis’ Lee Manfred said during a keynote at the Smart Card Alliance Payments Summit. He urged issuers and merchants to view Apple Pay as a tool to build their own customized mobile strategies.