Building consumer trust – a major challenge for newcomer banks
The challengers aiming to take on the traditional high street banks are themselves facing an enormous obstacle if they are to disrupt the banking market significantly, observes Zehra Chudry, organiser of the “Challengers versus Legacy Banks” debate at PayExpo Europe 2016. This hurdle is building consumer trust. Not only must they offer powerfully attractive alternatives and improvements, they must also convince consumers […]
