How the bank of tomorrow engages its customers today
Customer proposition depends on a data driven approach designed for early adopting, millennial professionals.
customer engagement
The race to meaningfully engage with customers is on
The disruptive threats that banks face today are well documented: fintechs, decentralised cryptocurrencies, distributed ledger technology and now the tech giants like Amazon, Facebook and Apple, to name a few. These players are all now placing themselves between retail banks and their customers, meaning that banks are not just competing with other banks anymore.
