Viewpoint: A Tale of Two Gen Ys that Desire Prepaid Cards (February 2013)(2)
February 2013 By Aleia Van Dyke, Javelin Strategy & Research The slow economic recovery from the Great Recession has forced young Americans to confront a dismal financial reality marked by unprecedented student loan debt and soaring unemployment. But the financial industry cannot afford to ignore Gen Y, the generation of consumers born from 1979 […]