CFPB/Amex Study Indicates How to Motivate Consumers to Save
In a study conducted by the CFPB, with assistance from American Express, researchers found that offering a monetary incentive was most effective in motivating consumers to set money aside in savings accounts. The research results from the study, “Tools for Saving: Using Prepaid Accounts to Set Aside Funds,” also indicate that having a savings option reduced consumers’ use of payday loan services.