As Gifting Evolves, First Data, FLEETCOR Combine Gift Card Operations
With gifting loads hitting nearly $300 billion annually in the U.S. according to Mercator Advisory Group, First Data and FLEETCOR Technologies are banding together in a new joint venture that will consolidate each company’s gift card operations into a new, single entity, in a bid to give clients a “broader international reach and a more robust end-to-end offering.”